Quran 23:68 — The Believers (Al-Mu'minun)

أَفَلَم يَدَّبَّرُوا القَولَ أَم جاءَهُم ما لَم يَأتِ ءاباءَهُمُ الأَوَّلينَ

Why do they not reflect upon this scripture? Do they not realize that they have received something never attained by their ancestors?

[23:67] You were too arrogant to accept them, and you defiantly disregarded them.

[23:69] Have they failed to recognize their messenger? Is this why they are disregarding him?