Quran 43:24 — Ornaments (Al-Zukhruf)

(The messenger) would say, "What if I brought to you better guidance than what you inherited from your parents?" They would say, "We are disbelievers in the message you brought."

[43:23] Invariably, when we sent a warner to any community, the leaders of that community would say, "We found our parents following certain practices, and we will continue in their footsteps."

[43:25] Consequently, we requited them. Note the consequences for the rejectors.